About BusiCast
BusiCast delivers complex information to
an interested audience.
We employ audio and video interviews and visual exhibits to enhance communication. While an interview text can impart raw
information, the sound of the human voice connects with an audience on a sensory level. It stimulates
senses that help the listener form judgements about the credibility and the appeal of the messenger, and by extension,
about the message itself.
BusiCast partners with on-line special interest and trade publications. These are designed to reach a relatively small -- but
very high quality -- interested audience. BusiCast is a tool for creating understanding rather than awareness. It speaks
to a qualified audience to engage their deeper interest and stimulate them to action.
BusiCast interviews are often supported by a telescoping web page which allows the audience to dig down through increasingly
detailed layers of information to achieve the level of understanding they desire.
The BusiCast format is especially well suited to such things as:
- Introduction of new products or services
- Communication of corporate vision and new initiatives
- Discussions of strategic partnerships and partner roles
- Explanations of merger and acquisition transactions
- Announcement of leadership changes and the impact on management philosphies or corporate culture
- Providing insight into new marketing programs and activities
- Sharing the results of white papers or significant studies
BusiCast works with such special interests publishers as Hotel-Online.com, TechLINKS.com, Telecommunications Magazine, Microwave Journal, FamilyTravel.com and many others. Additionally, BusiCast can arrange distribution of its interviews through
PRNewswire, BusinessWire and Knight-Ridder news services.
For more information on BusiCast interviews, please e-mail us at BusiCast Info
or telephone 770-861-1049.
